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International integration is challenging Vietnam’s fast moving consumer goods (FMCG) have to compete strongly with imported FMCGs, so quality should be the most important factor.

Recently, FMCGs have grown rapidly in both rural and urban areas of Vietnam. It is obvious that products such as milk, alcohol, beverages and notebooks have been growing rapidly.

Secondly, an increasing number of enterprises have penetrated into the Vietnamese market and try to capture domestic market. In 1st, January, 2016 the ASEAN Economic Community (AEC) became official, new free trade agreements could raise competitions for Vietnamese companies. A certain percentage of young consumers could be interested in ASEAN’s FMCGs. If there is no strategy to take back the market share, Vietnamese enterprises will have to face many difficult challenges.

Ensuring the safety and quality of your consumable products has always been the core value of QUATEST 3 and is directly linked to the success of your company.

Contact us to find out more.